MIAMI, FL (APRIL 9 - 13, 2008) – Farouk Systems was proud to be the first hair care sponsor to receive exclusivity in styling hair and using its hair care products on every model, designer and performers in Miami Fashion Week’s 10th anniversary that took place at the spectacular SOHO Studios in Miami’s Wynwood Arts District. With guest appearances from Emilio Estefan, Lily Estefan of Univision’s El Gordo y La Flaca, Univision’s Maria Elena Salinas, Latin Grammy nominated Alejandra Albeti and many more. Farouk Shami, the Billion Dollar Hairdresser has built his empire in over 97 countries and what better way to impact the industry than to partner up with the largest International fashion event in the US.

Farouk Systems, a company that is truly innovative and has introduced the first Ammonia-free color, Silk, Ceramic Advanced American Technology along with Nano technology and to produce the first nail lacquer without harmful ingredients and formulated it with ceramic, silk and Nano silver technology working with scientists from NASA. Farouk Systems continues to triumph in technology and customizing the beauty industry according to fashion trends. Therefore it was only time before the “hairdresser guru” partnered up with Beth Sobol who founded Miami Fashion Week® in 1999. As an international fashion model for many of the world’s top fashion houses and a fashion show producer for over 25 years, Beth Sobol’s experience and dedication to producing world class fashion events is unsurpassed. Since 1975 Beth has lived and worked in more than 25 countries accumulating extensive experience and international contacts in all phases of fashion show and special event production and is recognized as a pioneer in the international fashion scene.

During the past nine years, Miami Fashion Week® has developed into one of the world’s premier fashion events spotlighting designers from Europe, USA, Canada, the Caribbean, Middle East and Asia as well as the largest showcase of Latin American design talent in the United States. Miami Fashion Week® closes each year with the star studded Miami Moda & Music Awards, a celebrity fashion and entertainment awards show honoring the work of some of the most celebrated designers in the world with the Lifetime Achievement in Fashion and Designer of the Year Awards. Afterglow parties are held each evening at a variety of Miami and Miami Beach’s hottest nightclubs to further entertain guests and provide additional venues for promotional opportunities each year. In 2008, be ready as Beauty meets Fashion in what promises to be the most spectacular event yet.

About Farouk Systems Group Farouk Systems Group, based in Houston, TX, is one of the most reputable International Hair Care Companies in the world and the official Hair Care sponsor for the Miss USA Pageant. The company is renowned for creating two of the strongest brands in the beauty industry – CHI® and BioSilk®.

CHI® is the creator of the prestigious CHI Ceramic Hairstyling Iron that is made with Advanced American Technology including patented CHI 44 Ceramic. CHI dominated the beauty industry when it became the first company to create a hairstyling iron composed of Ceramic, Ionic and Far Infrared. The CHI Iron has won the Stylist Choice Award 4 years in a row. BioSilk® is famous for its Silk Therapy® and has won the Allure Reader’s Choice Award 3 years in a row for Best De-Frizzing Product. BioSilk lead the industry when it became the first company to introduce hair care products that contain Silk, in addition to inventing hair color products that are Ammonia-Free. Silk is an incredible component and when you compare it to a strand of steel; the strength of pure natural silk is greater! Silk Therapy’s benefits, with the power of silk, include strength, moisture, shine and protection! In 2006 Farouk Systems Group decided it was time to offer their innovative technology to the Nail Care industry; so they launched the CHI® Nails Company. CHI Ceramic Nail Lacquer is composed of CHI 44 Ceramic for strength and durability, Silk for smooth application with a high gloss finish and Nano Silver to eliminate bacteria and keep nails healthy.